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Small Business Segmentation

RECOGNIZE THE TARGET SEGMENT

Our industry stamps nearly all small businesses with the "hard-to-reach" label. But, they should not go unnoticed. It is essential to understand their business first. Then, take on a targeted rather than a blanket approach for each segment.

This guide will:

  • Profile four key small business types
  • Give example target market analysis
  • Provide real world examples of success through segmentation 
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