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The Importance of Journey Building in Program Design

Applying customer-first program design to optimize participation

Utility customers are constantly bombarded with offers and information. Understandably, they won't participate unless the messaging resonates and their experience is smooth and easy. That's why it's vital for programs and marketing plans to be carefully designed with the customer in mind.

This ebook will:

  • Outline the steps of the customer journey
  • Explore journey mapping and its relevance to marketing success
  • Explain how to create a customer journey map that will produce results